February 24, 2017 | Bratislava


Character, intelligence, strength, style. That makes beauty. – Diane von Furstenberg

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February 14, 2017

Josefinas is currently one of the most love spreading brands in the world. We believe that brand like this, with so much positive energy inside, has to be created from pure passion for shoes, handbags and accessories.

Please, tell us more about who stands behind Josefinas brand and what was your inspiration to create this kind of brand.
The story behind Josefinas is a beautiful one. One day a woman had a dream, others joined her, and Josefinas were born. Josefinas is a Portuguese brand born from a dream. In a country in crisis, where there was little room for dreams, making handmade shoes had a new name: Josefinas. In Portugal, there is something that has never died: the savoir-faire of craftsmen and the passion for an idea. ‘Never give up’ has always defined Josefinas’ path. The name Josefinas was born in honor of Filipa Júlio’s grandmother, the brand’s founder. Grandma Josefina always made Filipa’s life a special adventure, especially when she took her to ballet class. Besides Filipa Júlio, Maria Cunha, Sofia Oliveira, Joana Esteves and Ana Cristina keep Josefinas dream going.

You at Josefinas are creating really beautiful collections. We at Elisette are really impressed by your creativity and we are really glad you came up with such unique piece as Moscow is. Everyone has to adore a golden ballet flats and it’s box with ballerina. It’s like a child’s dream comes true…
Josefinas Moscow is a special edition; it’s a dream inside of a box. The perfect handmade ballerinas travel inside a music box, entirely made by hand, that was inspired by the patterns of the unforgettable Ballets Russes costumes. Each ballerina twirls to the sound of a lovely melody and is painted by sacred art artists. It is the pink Swarovski crystal, on the box’s drawer, that will lead you to Josefinas Moscow.

Josefinas Moscow

It’s really likeable, that Josefinas is working only with top quality materials and is so savoir-fair oriented. Is savoir-faire truly one of your main values?
At Josefinas we live for savoir-faire and we believe that a handmade product has unparalleled magic.. We crave this idea: that the value of something comes from the work that incredible hands touch – this is the true side of creation. So, when you open one of our boxes, you will open a magical door.

Josefinas is also very oriented on customer service and except of fur letters you offer many other costumizations. Please, tell us about options how Josefinas products can be really unique or personalized.
We believe that every woman that receives her Josefinas must feel happy. That’s why we believe in exceeding our clients’ expectations – for example, with every Josefinas we send along a handwritten message.

For those women who desire an even more unique pair of Josefinas they can personalize their name or initials on the ballarinas, sneakers or even the Sophie bag.

Josefinas also has exclusive accessories in it’s offer, such as a fur you can use on any sneakers to look stylish or fur handbag strap. Can we expect some similar progressive kind of accessories in your future collections?
We are developing some new faux fur applications. 🙂

You have also cooperated with one of the world most famous fashion bloggers and influencers, with Chiara Ferragni. What was your common inspiration in the time when you were creating such a special type of shoes such as Cleopatra Mule?
With Chiara we created two Cleopatra mules: one in black and one in beige suede. We wanted a simple, yet fashionable style. I believe we did it.  

Cleopatra mules created in cooperation with Chiara Ferragni

What do you want to achieve in the future?
We hope that Josefinas’ story inspires the path of many other women, straight to the realization of their dreams, just as it inspires us daily.  

Josefinas is Portuguese brand, why did you choose New York for your first store? Have you got some connections with this city?
Why not New York? 🙂 New York is the fashion capital of the world and it’s THE place for luxury brands. We have a huge US customer and fan base so it was the right place for Josefinas.  

Do you plan to grow and open stores in some other cities? Do you plan to establish store in Europe too?
For now we’re focused on our New York store. But you never know what will come along 🙂

Follow Josefinas on Instagram for more fashion inspiration: @josefinasportugal
Visit Josefinas website to shop an unique flats & accessories: