Intensely green and fresh, Gucci Bloom Acqua di Fiori celebrates the joy and energy of youth. A new accord of Galbanum and dainty Cassis buds blend with the notes of the original Gucci Bloom, swirling together to create pure, spirited emotion. That’s the second women’s fragrance by Creative Director of Gucci, Alessandro Michele.
“I wanted a rich white floral fragrance, a courageous scent that transports you to a vast garden filled with many flowers and plants, a bouquet of abundance. The garden is as beautiful as women are; colorful, wild, diverse, where there is everything,” Alessandro Michele.
Acqua Di Fiori introduces a new chapter to the world of Gucci Bloom. The addition of Green Galbanum and dainty Cassis buds bring the soft dewy freshness of the early petal and a light, aquatic composition to the signature scent, designed to celebrate the authenticity, vitality and joyful energy of women. Blended by master perfumer Alberto Morillas under the direction of the House’s Creative Director, Gucci Bloom is created to unfold like its name, capturing the rich scent of a thriving garden filled with an abundance of flowers. Tuberose and jasmine combine with Rangoon Creeper—a unique flower discovered in South India to create a rich fragrance that transports the wearer to an imaginary garden. The scent is presented in a lacquered bottle, reminiscent of porcelain, in a vintage powder pink shade with a green Herbarium print Gucci label appliqué.
Watch a beautiful Gucci Bloom film, directed by Glen Luchford and starring Dakota Johnson, Hari Nef and Petra Collins.
Gucci – Bloom Acqua di Fiori was pre-launched exclusively in Marionnaud, shop & discover garden in bloom in the bottle, here.