H&M launches its first ever collaboration with a lingerie brand – the trailblazing Amsterdam-based Love Stories. Created in 2013 by the multi-talented founder Marloes Hoedeman, Love Stories is known for their eclectic prints, mix-and-match approach and comfortable designs. The H&M x Love Stories collection will feature classic Love Stories pieces designed in collaboration with the H&M in-house team, and will be available in selected stores worldwide as well as online from 9 August.
All the pieces have the distinctive Love Stories print and colour combinations, which Hoedeman likes to call “perfect mismatches”. Leopard print, stars and bold florals are mixed with lace, athletic stripes and ruffled edges. The colour palette consists of a dusky pink, black and olive green. Everything can be effortlessly mixed and matched to suit any mood and allows the wearer to really showcase their personal style.